Contact Info

LSTC, Muddy Lane, Letchworth Garden City SG6 3TB

01462 600044


Personal Training Hertfordshire

Alan Cook

Managing Director


About Me

After a youth full of sport and fitness, it didn’t take long for me to realise where I wanted my career to start. Learning just how much I would enjoy helping other people achieve their goals didn’t happen until 2003 when I became a Personal Trainer.

In 2004, I set up AMC Training with a mission to provide result-driven and enjoyable training services for our clients. For years we developed training concepts, services and innovations before being recognised for the opportunity to run a gym.

In 2011, we took over the management of Letchworth Fitness where we have been able to help even more people achieve results in fitness, body composition, sport performance and general health.

Since taking over the management we have continued to develop our ideas, services and training concepts. The membership has doubled and more and more clients are transforming their lifestyles and body shape.

Now, Challenge Life incorporates both areas and training with Challenge Life isn’t just about becoming faster, stronger or slimmer. We understand that exercise gives much more than just physical change. Exercise can provide greater self esteem, more confidence, improved motivation for life in general as well as a great stress relief.